hi, i'm reagen.

"My mission is to help guide you on your path to clean living one step at a time." - Reagen

is a daring adventure or nothing at all.– Helen Keller 

While my story is years in the making – this career of mine, that is – I’m taking you back to year 28. That is the real turning point in my pursuit of cleaner living. Specifically, I’m going to take you to that summer – August to be exact. I had just wrapped up my first year of graduate school at the University of Colorado. I had been engaged for roughly six weeks. I was in England nearing the end of a 198-mile hike from one of England’s coasts to the other. It was there, sitting on my hotel room floor somewhere in the Moors, that I made a phone call that would change my life for forever. My fiancé had discovered what would later be determined as two tumors. He was 29.


Now, cancer wasn’t terribly foreign to me. My grandfathers had passed away from prostate cancer when I was younger. My Dad had fought and beat cancer four years prior. But, this one. This was my brand new fiancé. The guy I was just starting a life with. The one I was supposed to grow old with. And, there we were, planning his treatment at the same time we were planning our wedding.


And, then, there I was navigating the role of sole caregiver thousands of miles from either of our families.


But, I did it, of course. He beat it – thank God. And, I am happy to report that he has been cancer free for nearly 11 years.


But, that role of caregiver, I determined, was a role I want to do everything I can to avoid doing again.

healthy earth

The mission of Women’s Voices for the Earth (WVE) is to amplify women’s voices to eliminate the toxic chemicals that harm our health and communities.

healthy family

The most important of my passions. Here are my favorite safer, cleaner items to help keep your family healthy!

healthy you

It’s important to start somewhere. It’s important to remember that even the smallest changes make a difference and they can all add up over time to make a huge impact. 

Fast forward, two years later, we welcomed premie twins into the world – two beautiful four pound baby boys.


I knew just enough to be dangerous in terms of toxins in baby products. I, at least, knew to avoid the items they give you in the hospital even though I wasn’t entirely sure why. So, I ventured to the health food store and bought baby lotion and shampoo and brought it home to research the ingredients -- only to find carcinogens in it.


To say I was shocked is an understatement. What the heck? Why is something known to cause cancer in a baby product, first of all. Second of all, this is supposed to be organic or at least natural. The bottle was green. I mean, there was a plant on it anyway. The name sounds organic (hello, greenwashing…grr…). How is this possible? How is this allowed? This isn’t right. People need to know about this. I need to do something about this. And, by the way, I am not putting something that is known to cause cancer on my tiny babies, so I’m going to throw this bottle right on out.

That’s when Pandora’s box officially opened for me. That is where I discovered my passion. I started researching environmental toxins and sharing what I learned with anyone who would listen. And, I haven’t looked back.


I have since turned this passion of educating and advocating on the importance (and how-tos) of limiting exposure to environmental toxins into a career. And, I absolutely love what I do. I love helping you navigate this world that can be too often toxic, overwhelming, and full of not so kosher marketing tricks. I love helping you discover great products that are both safe and high performing. I love being this resource for you.


By the way, it isn’t lost on me how lucky I am to call this my job and how thankful I am to all of you for your support – my readers, followers, clients and cheerleaders. It really does mean the world to me. Thank you for trusting in me as your go-to source for ‘all the things’ safe and healthy.


Cheers to switching to safer one step at a time and to cleaner living made simple!

xo, Reagen


One giant misconception about making changes to lessen everyday toxin exposures is that those changes are going to cost you a pretty penny. But, what if I told you that you can make a few small, but significant changes that cost absolutely nothing (or close to it)? The main cost these recommendations have is that they will take a little practice until each becomes a habit. Implementing any one of these can make a huge impact. Start with one and add to it as you can. Happy FREE toxic load lessening ;)

1.   Leave Your Shoes at the Door 

2.   Wash Your Clothes Before Wearing 

3.   Open Your Windows 

4.   Decline Receipts 

5.   Wash Your Hands 



When you invest in your future through clean living, you're also creating meaningful change in the world.

Get a Clean Dose Everyday!


Entrepreneur. Wife. Mom of 4. Consultant of @BEAUTYCOUNTER. Afraid of heights.

Refuse to give up my wine. Believe it's my calling to support women in living clean.

"My mission is to help guide you on your path to clean living one step at a time."